At Sapience, we believe in going beyond self-reported data and adopting observational research methods where possible. In this article, we provide an overview of the promise and pitfalls of observations research methods. In addition, we discuss innovative tech examples like Accurat.ai , Sightcorp by Raydiant and Neurons that take observational research methods to the next level.

EAST is one of our favorite frameworks when it comes to nudging. It stands for:
> Easy
> Attractive
> Social
> Timely

In this article, we explain EAST in a bit more detail and propose it as a framework to determine in advance whether a nudge intervention is likely to work or not.

Check out our new article where Timothy Desmet debunks 3 pricing myths:
❔Myth 1: My customers know the price of my product
❔Myth 2: Quality drives prices
❔Myth 3: Price is determined by the product feature