Sapience devotes its many years of research experience to provide organizations with evidence-based and actionable insights to understand, predict, and steer human behavior in a variety of domains.
By integrating the human aspect in scientific predictions and models, we reveal the science of human decisions and help companies and organizations to solve crucial marketing, management, and community issues and become better performing organizations.
Going beyond what people say.
How is it that a good advertisement does not lead to more sales? Why do some people keep smoking even if they know they can get cancer? Why do some people decide to pay for a very expensive fine instead of paying for their parking ticket?
Sometimes human decisions seem completely irrational and unpredictable.
However, the increasing knowledge about how the human brain works enables us to understand, predict, and steer human behavior and formulate answers to complex marketing, management, and community issues.