About Sapience

Sapience is a spin-off from the Vrije Universiteit Brussel (VUB) with the clear mission to help companies and organizations understand and predict the behavior of consumers, employees, and citizens.


We use innovative psychological and neuroscientific tools to provide world-class research, consultancy, and training.


Our many years of business and academic experience enable us to understand the specific issues our clients are dealing with and tailor our advice precisely and pragmatically.


Discover our team below.

Davide Rigoni

Davide obtained a PhD in Cognitive Sciences at the University of Padova, Italy, and conducted neuroscientific research on human decision-making at Aix-Marseille University, France, and at Ghent University, Belgium.

He is Professor of Neuromarketing and Market Research at the Hult International Business School, London, UK, and Visiting Professor of Consumer Behavior at Ghent University and at the University of Padova.

He founded Sapience in 2019.

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Timothy Desmet

Timothy obtained a PhD in Cognitive Psychology at Ghent University, Belgium and has worked for two years at the Brain and Cognitive Sciences department of the Massachusetts Institute of Technology (MIT) in Cambridge, US and one year at the Psychology department of Michigan State University (MSU).

In 2006 he founded Profacts, a Belgian full-service market research company that solves marketing and management problems through quantitative and qualitative market research.

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